SIMOSA Reaches 20 Million Monthly Active Users, Becoming Pakistan’s Leading Homegrown App
SIMOSA, Pakistan’s premier homegrown SIM-care and digital lifestyle app, powered by the leading digital operator Jazz, achieved an impressive milestone of 20 million monthly active users (MAUs) in 2024.
SIMOSA’s Unprecedented Growth and Milestone
SIMOSA, Pakistan’s largest homegrown SIM-care and digital lifestyle app powered by Jazz, has reached an extraordinary milestone of 20 million monthly active users (MAUs) in 2024. This achievement firmly establishes its position as a transformative force in the nation’s digital landscape, offering a wide range of user-centric features and innovations that redefine digital engagement.
From Jazz World to SIMOSA: A Seamless Transition
Earlier this year, the app transitioned from Jazz World to SIMOSA (SIM One Stop App), marking the region’s largest digital transformation. Despite the significant transition, SIMOSA retained its 4.4 app rating, a testament to user trust and satisfaction. The platform serves as a multipurpose digital ecosystem, integrating SIM care, lifestyle, learning, health, discounts, and entertainment into a single app for unparalleled convenience.
Unmatched Popularity and Engagement
SIMOSA has maintained its position as Pakistan’s number-one lifestyle app, with 20 million MAUs and 6 million daily active users (DAUs). It introduced smarter self-service capabilities, facilitating over 100 million transactions—a 35% increase from the previous year. Notably, more than 80% of Jazz customers downloaded their tax certificates via the app, representing 33% of Pakistan’s tax filer base.
Leadership and Industry Recognition
Aamer Ejaz, President of Digital Platforms at Jazz, emphasized the app’s groundbreaking impact: “Achieving 20 million monthly active users reflects our relentless focus on innovation and customer-centricity. SIMOSA is poised to become indispensable for every SIM user in Pakistan, akin to Discord for gaming or Booking.com for travel.”
In 2024, SIMOSA earned accolades such as the “Best Customer Mobile Service” award at the Pakistan Digital Awards and the VEON Digital Learning Award for empowering over 2 million users through gamified learning. It also achieved the highest Net Promoter Score (NPS) in the industry and supported female empowerment initiatives, benefiting 3 million women.
Innovation and Enhanced User Experience
The app introduced cutting-edge features, including AI-powered Magic Bundles, Buy Now Pay Later (BNPL) options, enhanced Jazz Advance services, and a revamped support section. The launch of ‘SIMOSA Chaat,’ an AI-powered chat function, has enriched user experiences by fostering meaningful conversations and connections.
A Vision for a Digitally Inclusive Future
As SIMOSA continues to evolve, it strengthens Jazz’s vision of a digitally inclusive future. By providing smarter, integrated solutions, the app empowers individuals and communities across Pakistan, setting new benchmarks in the digital ecosystem and making everyday life easier and more connected.
